Super quick history

I studied interface design at university and started my career in the early 2000s as a web designer doing full design and build. That meant Photoshop, Flash, nested tables, Netscape quirks and manual releases, often without a test plan and always under tight deadlines. It was chaotic, but it taught me how things really get made.

As my career progressed, I reached a fork in the road between front end development and design. Design and UX won. I became more interested in understanding users, shaping problems, and making decisions that balanced business needs with real human behaviour.

Wireframing, paper prototyping and tools like Balsamiq became part of my everyday practice. I spent more time talking to users, analysing behaviour, and using evidence to justify design decisions. Running workshops, refining requirements, and helping teams align became just as important as the screens themselves.

Over time, the tools changed. Sketch, Marvel, XD and now Figma. Design systems, component libraries and atomic thinking are now central to how I work. But the fundamentals have stayed the same. Start with the user, test early, and make complexity easier to understand.

I have also learned through experience what does not work. Bringing stakeholders in too late. Waiting too long to test with real users. Absorbing late changes that could have been avoided. Feeling the pressure when something is not landing, or being told “you do not get it”.